Speaker Information

 Serena Viswanathan
Serena Viswanathan Assistant Director Federal Trade Commission

 Serena Viswanathan is an Assistant Director in the Federal Trade Commission’s Division of Advertising Practices, where she supervises enforcement actions against deceptive and unfair advertising practices. She has investigated and litigated cases on a broad range of products, including dietary supplements, devices, cosmetics, and foods.



Conference Day One

2:50 PM Accelerating Product Launch by Understanding the Requirements of the FTC

  • An introduction to the FTC and the role we play in Cosmetic Legislation
  • An insight to the US process: clarifying the regulations in the US
  • Tackling the perceived  ambiguity in US regulation: addressing the grey area
  • A look at common mistakes in cosmetic submissions and ways to combat them